Job advertising: how to market jobs and win top talent

There is a lot more to job advertising than simply writing a few paragraphs. My not so favourite tasks – the pasting a whole job description and posting on a job board – also don’t sum up. Many employed in the fields of advertising and marketing can attest that our careers are beyond knowing how to write a job advertisement.

If not done properly, you will then experience a mix of results ranging from too few responses, wrong candidates applying, too many wrong candidates, or no ideal candidates applying. There are 15 key ingredients…

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