Recruiting a Digital Marketing Team
Coming from a technical and engineering background myself recruiting in a new space like digital marketing, I understand and generally quickly grasp matters of a technical and technology nature. Despite feeling like a novice, it’s surprising the number of times friends and colleagues call me up asking for advice about how to approach different problems or challenges.
A physiotherapist mate wanting to make a start on some Facebook marketing, a colleague in the construction industry looking to do the same, and a mate who is raising $100,000 for an Anti Cancer Charity by competing in and completing a marathon on each of the worlds 7 continents. He has completed 4 so far and is an inspiration to many.
Recruiting in 2015
Having raised $25k in his first 4 marathons, he now needs to raise another $75k over the next 3 marathons. Enter digital world. Facebook sponsored adverts, organic posts to his network, Groups on Facebook and LinkedIn, hashtag strategies for Twitter, Google searches, crowdfunding and much much more.
Having learned digital marketing and digital strategies through a combination of being self taught but mostly through real life business experience with paid SEO and Adwords (where I was ripped off by an unscrupulous supplier), through to a web developer and very smart digital marketing strategist who we use as website developer and who doubles as our digital marketing mentor.
Along the way we were approached by an innovative and much awarded digital strategy firm to recruit a Digital Marketing Specialist, a Digital Project Manager and a Creative Digital Designer. Our CRM and Cloud based systems were working overtime searching for expertise in web design, SEO, Adwords, Google Analytics, paid search, conversion rate optimisation, email, social and content, as well as those who understood psychological marketing, and sales strategies to bring it all together.
The concepts in marketing and sales for the “digital” age are the same as the “pre-digital” age, however the technologies available and the knowledge needed to deliver results, are much more complex and far more advanced than in the past.
No longer is marketing the domain of a commerce graduate, it is the domain also of those with skills in IT, web and cloud based systems, in programs and Apps. The traditional marketing theories and strategies as well as sales strategies and execution are equally important, however that alone is not enough.
Being “left behind” digitally would be daunting, like missing a big chunk of schooling and being expected to stay abreast of todays learnings. Imagine waking up out of a coma after 10 years and seeing all the changes that have occurred.
Recruiting and Technology
At 1300Hired, we stay abreast of technology and business trends through constant reading and through subscription to news publications, seminars and by engaging with suppliers who not only educate us, but help keep our business technology and operations at the forefront of recruitment.
Only when we can talk the talk, can we walk the walk and this is crucial when liaising with and understanding the clients’ businesses and the candidates they need to run a successful and profitable business. Recruiting is a tough task, why not let the experts handle it.